Jumbo is one of the most popular supermarket chains in the Netherlands. Its super large logo, printed on the façade, is composed of amber-like background and white letters, and to accent the logo CLEAR offers custom-fit amber-like lighting color as same as it. By this, not only has the brand identity reinforced, but the functional lighting also has become brighter combined with the aside street lights, which make the walk by more convenient. Apart from it, the downward diffused washing wall effects add extra warm and calm ambiance to the whole building. In a result, the light and surroundings reach a perfect harmony in the term of functionality, use, and aesthetics.