Fortress Melbourne is a purpose-built e-sports entertainment and gaming venue. Specialist lighting enhances the space by creating gamer-style ambiance and sparkle, particularly throughout the e-sports arena. Flexglo^TM F22 color changing LED strips create an e-sports spectacle, and feature within signage and wall paneling to create a ‘Fortress Green’ area with the ability to deliver customized responses to specific games, sponsors or events; and with dynamic programming enabling automatic responses to individual gaming elements (for example, highlight moments or gamer elimination).